Observation

(a)        Various ways of abusing e- marketing

• Hacking of information in the internet, which is an unauthorized access to information on the Internet.
• Cyber theft which involves stealing people’s money and identity through unauthorized network entry and fraudulent computer activities.           134
• Phishing, which is obtaining secured and sensitive information of computer users for malicious use.
• Sending of unsolicited messages (spams) to e-mail users.
• Sending of computer virus to the computer software to replicate and transfer itself to other computer systems to attack users’ computer systems and databases.
• Crash of computer system as a result of worms, which are programs that seeks to replicate itself to consume computer resources.
• Cyber bullying which involves the use of Internet to harass users with SMS and web chat.
• Use of the Internet to slander and blackmail computer users.

(b)       Importance of e-mail to Ajax Limited                                           

• Multiple messages: The company can send multiple messages to many customers in different geographical locations at the same time.
• Affordable: messages can be sent to customers through e-mail at a very low cost.
• Customer satisfaction: customers can order for the company’s product through e-mail
• Customer relationship: it can be used to send good will messages to customers on festive seasons.
• Quick information: E-mail messages can be used to inform company’s customers about the improvement in the company’s product.
• Quick response: Both the company and customers can give immediate response to any message received.
• Persuasion: E-mail can be used by the company to persuade customers to buy their products.
• Reach: Customers can be reached through e-mail at all times.
• Education: E-mail can be used by the company to educate their customers on the uses of a product.
• Stimulation: It could be used to stimulate demand by constantly reminding customers of the existence of the company’s product.
• Promotion: It could be used to promote the image of Ajax Limited.
• Direction: E-mail could be used by Ajax Limited to direct their customers to the company’s nearest distributor/office.
• Loyalty: E-mail could be used by the company to create brand loyalty.
• Customer complaints: It enhances customer’s satisfaction when their complaints are responded to immediately by the company through e-mail.