Question 4
(a) Outline five ways in which Public Opinion is measured.
Observation
This was a popular question. The performance of candidates that attempted the question was good as they understood the demands of the question. Some of the candidates listed the points without further explanation. However, candidates are to provide the following points in order to score good marks.
- Election
- Opinion polls/exit polls.
- Thoughts expressed publicly by influential people in society.
- Personal contacts.
- Mass media reportage.
- Activities of pressure groups.