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Commerce Paper 2, Nov/Dec. 2007  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments
Strength
Weakness/Remedies

 





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Question 3

Outline and explain any five functions of marketing.

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OBSERVATION

Most of the candidate did not attempt this question and those candidates who attempted the question performed below average.

Some of the following points were expected from the candidates included

(i)Buying: This facilitates the purchase of raw materials and finished goods.
(ii)Selling: This ensures the sale of items purchased invariably to the consumers.
(iii)Risk bearing: Marketing provides insurances covers for risks that are insurable etc.

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