Most candidates performed poorly in part (2a). They lack adequate knowledge of the advantages of large scale retailing.
The major advantages of large scale retailing are as follows:
(i) They enjoy economies of scales because of their size.
(ii) They can afford to carry out more extensive advertising.
(iii) The risk of the business is widely spread, loss in one branch is covered by other branches.
(iv) They have access to larger capital to improve operation which may increase profit etc.
Candidates’ performance in (bi, bii) was quite good, most of the candidates stated correctly the characteristics of department stores and supermarkets.
